As Seen EVERYWHERE

As Seen Everywhere is being seen everywhere across the DR industry – and the response has been terrific. Our trade advertising, publicity and attendance at the recent ERA winter conference has helped get the word out and we could not be more pleased by industry reaction.

A few things became immediately apparent as we launched our company:
-           The DR industry is well attuned to the nuances of performance-based cost-per-transaction (CPT) advertising.
-           Pursuing CPT beyond television – particularly embracing the digital platforms – is a critical new objective.
-           Having to work with multiple companies to reach the media dominant channels (TV, Radio, Online, Print) is at best a challenge to marketers – they like the concept of a fully-integrated cost-per-transaction specialist that reaches across all available media channels.
-           A lot of money is left on the table from pay-per-transaction when consumers show interest or ‘opt in’ but don’t yet make the purchase. Marketers want a CPT company that can proactively and effectively pursue this large group of consumers.
-           In short, the marketers with whom we met want a company that goes beyond the traditional per inquiry model – a company that is more like a PI 'partner' who has the technology, infrastructure and proven capability of maximizing all available revenue, including, TV, etc.

In sharing As Seen Everywhere’s infrastructure and technology with marketers, since our official debut less than 30 days ago, the reviews are in: marketers appreciate our company’s unique approach to cost-per-transaction and are bringing their campaigns to our online exchange.

Next blog: What the media is telling us.

Trygve Duryea
Chief Knowledge Officer